002350 British Library Audience Map and Segmentation Development Project
British Libraryservices
What the buyer wrote
The British Library is issuing this brief for the development of a new segmentation and audience Map to help inform how it broadens and deepens audience and user engagement. The audience map will be shared across the British Library to help all departments to have a shared and common approach to how they think about and engage specific audiences.
Details
- What the buyer calls it
- 002350 British Library Audience Map and Segmentation Development Project
- How they are buying
- Advertised, open to anyoneAny supplier could bid without being invited first.
- Type
- services
- Kind of work
- Research, evaluation and insight
Who the buyer named
Anna Wakelin was the named contact on this notice.