1617EC05 Research to explore taxpayer experiences and perceptions of SA online trigger prompts

This qualitative research project will involve interviews with customers who have completed a Self Assessment online return containing trigger prompts (i.e. on-line messages/links to guidance). It will explore their experiences, attitudes and perceptions of the trigger prompts and will inform our understanding of the customer experience, enabling us to identify areas where improvements can be made. Additional information: This contract was let as part of a mini competition within the DWP Social and Economic Research Framework 2013