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1617EC12 Understanding avoidance scheme user's decision making, customer experience and future compliance intentions when settling their enquiry with HMRC.

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What the buyer wrote

3. Avoidance accounts for £2.7bn (8%) of the UK tax gap. HMRC is actively responding to PAC recommendations to reduce the stock of avoidance users. Getting more users to settle with us reduces the stock and protects revenue. This research will help us understand the drivers which encourage and prompt avoidance users to settle with us will provide us with insights on how the department can design the most cost-effective policy and settlement interventions to maximise the behavioural impact of these activities and sustain compliance in the future. Alongside this Counter-Avoidance requires an understanding of the current methods and tactics of scheme promoters to disrupt this market and uncove…

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Awarded to

Kantar Public£28.8kends (30 May 2017)

Details

What the buyer calls it
1617EC12 Understanding avoidance scheme user's decision making, customer experience and future compliance intentions when settling their enquiry with HMRC.
How they are buying
The buyer did not say
Type
services
Suitable for small firms
The buyer says yes. What that is worth
Work starts
15 Dec 2016
Work ends
30 May 2017

Who the buyer named

Jessica Goodwin was the named contact on this notice.

jessica.goodwin@hmrc.gsi.gov.uk