2021_Marketing - British Council - Marketing Automation Programme
What the buyer wrote
Intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferen…
Details
- What the buyer calls it
- 2021_Marketing - British Council - Marketing Automation Programme
- How they are buying
- Advertised, open to anyoneAny supplier could bid without being invited first.
- Type
- services
- Kind of work
- Software development
Who the buyer named
The buyer published a contact address on this notice.