What the buyer wrote
This is a prior information notice to establish if there is market interest for a future tender for Water Industry Creative Advertising Campaign requirements. In the last year Anglian Water have been evolving their communications strategy to help customers understand more about the work we do. In order to reach more customers a range of channels are in consideration, now including TV. Anglian Water regularly review the role of communications and the influence that can, or cannot be, had on business performance. The channels to use within the communication strategy evolves dependent on insight and need following review of performance results. This does mean there is a level of ambiguity a…
Details
- What the buyer calls it
- Advertising
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Type
- services
- Framework
- Yes: joining it lets you bid for call-offs without a new tender each time
- Where
- in the East of England
- Kind of work
- Marketing, advertising and communications
Who the buyer named
The buyer published a contact address on this notice.