An Audience Strategy for The National Archives
What the buyer wrote
We are seeking a partner to help create an audience strategy for the National Archives. The key elements of this work will be: • To assess the viability/suitability of our audience engagement plans • To create direction and focus for our audience engagement • To provide a simple framework for segmenting audiences and strategy for growth • Use industry knowledge and analysis to make recommendations for effective engagement with target audiences (formats, timings etc.) • Make suggestions towards language and tone to apply to future branding work This should be produced using a good understanding of The National Archives' current public engagement and audiences and future ambitions …
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Awarded to
Details
- What the buyer calls it
- An Audience Strategy for The National Archives
- How they are buying
- The buyer did not say
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 2 Oct 2016
- Work ends
- 28 Feb 2017
Who the buyer named
The buyer published a contact address on this notice.