Audience insight research to promote business adoption of AI tech and reduce the UK AI skills gap
What the buyer wrote
DCMS required to identify areas in which increased communications can promote AI. We want to put the UK at the forefront of AI industries and unlock the productivity benefits of these emerging technologies for the whole country. To do so we need to support businesses to adopt AI technology and inspire diverse uptake of AI (and associated) skills and jobs. The communications team supports the objectives of the department by developing strategic, evidence-based, plans and campaigns to engage target audiences. DCMS commissioned research to strengthen the evidence base around our work on artificial intelligence. Deliverables of this project included a research report and workshop.
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Awarded to
Details
- What the buyer calls it
- Audience insight research to promote business adoption of AI tech and reduce the UK AI skills gap
- How they are buying
- Called off an existing agreementThe work went to a supplier already on a framework or dynamic market.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 29 Jan 2020
- Work ends
- 31 Mar 2020
- Kind of work
- Data, analytics and AI, Research, evaluation and insight
Who the buyer named
DCMS Commercial was the named contact on this notice.