What the buyer wrote
In order to support Barbican in the achievement of its audience development goals, a comprehensive piece of audience research and the development of a central audience model is essential to inform a more strategic approach to audiences across all areas of the organisation. Various approaches to behavioural and attitudinal segmentation have been used over time, but to date, Barbican is lacking an appropriate singular model by which it can define and understanding its audiences in order to embed a shared approach across the organisation. We are now seeking to commission a major piece of research and strategic consultancy to develop a single audience model that expresses the make-up of …
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Awarded to
Details
- What the buyer calls it
- Audience Research
- How they are buying
- Quotes from a few suppliersThe buyer approached a small number directly rather than advertising it.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 12 Aug 2018
- Work ends
- 30 Apr 2019
- Kind of work
- Research, evaluation and insight
Who the buyer named
The buyer published a contact address on this notice.