What the buyer wrote
HOS/15/040– Advertisement for provision of an Audience Segmentation Survey Background The Home Office is seeking to commission an innovative segmentation project, which will identify groups of the UK population based on various attitude and behavioural measures. Key Criteria Prospective organisations must demonstrate expertise in: • Behavioural based audience segmentations. (40%) • Research on sensitive issues where people may seek to avoid discussing the subject matter or find it difficult or distressing. (10%) • Research on issues where people may not recognise the subject matter or immediately identify with the subject matter’s relevance to them. (10%) • Research with hidden…
Details
- What the buyer calls it
- Audience Segmentation Survey
- How they are buying
- Advertised, shortlist firstSuppliers applied to be considered, and the buyer picked who went on to bid.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 4 Oct 2015
- Work ends
- 5 Oct 2016
- Kind of work
- Research, evaluation and insight
Who the buyer named
Colin Welch was the named contact on this notice.