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Audience Strategy Development - Call Off Contract

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What the buyer wrote

We wish to appoint a single Supplier to a no minimum commitment call-off contract covering the period 14th August 2017 - 31st July 2019, to work with us to embed and develop further our Audience Engagement Strategy and segmentation. Through quantitative and qualitative research amongst the variety of public audiences represented in our segmentation, the appointed Supplier will help deepen our understanding of the audience segments and how to engage with them. The appointed Supplier will transform the data into insights and recommendations to enable us to develop our Audience Strategy, inform our public engagement programme, and achieve our goal of growing our public audience. Are…

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Awarded to

The Audience Agencyends (31 Jul 2019)

Details

What the buyer calls it
Audience Strategy Development - Call Off Contract
How they are buying
The buyer did not say
Type
services
Suitable for small firms
The buyer says yes. What that is worth
Work starts
13 Aug 2017
Work ends
31 Jul 2019

Who the buyer named

The buyer published a contact address on this notice.

procurement@nationalarchives.gov.uk