Behaviour and Compliance - Motivators and Economic incentive drivers in the UK Meat Industry.

The FSA now wishes to commission a study based on a case study approach to examine the core underlying economic and behavioural drivers of the UK meat industry with a view to understanding its complex supply and value chain and how this affects compliance with meat hygiene controls and food safety. The scope of the study would encompass the entire UK domestic meat supply chain, involving production, processing, wholesale, retail, consumer, management and governance; coordinated with existing frameworks for understanding food safety culture in general.