Beyond GDP Scoping Study

It is widely recognised that Gross Domestic Product (GDP) is not a good measure of economic performance, putting an unhealthy focus on short-term domestic income generation, at the expense of longer-term prosperity. However, WWF has not to date formally endorsed any of the proposed approaches as alternatives to GDP. WWF UK is seeking to appoint a consultant with suitable skills and experience to review the various approaches to moving Beyond GDP that have been proposed and review experience in the WWF network of working on alternative metrics. The chosen consultant will outline the various approaches and discuss their relative pros and cons, identify enabling factors and barriers to the…

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