What the buyer wrote
This project requires the delivery and implementation of an email marketing software (EMS) solution, with a dynamic preference centre, integrated with our data warehouse solution. The objectives and key business outcomes of the EMS project are: • to increase email success rates - acquisition, retention and conversion - in a resource-efficient manner by introducing automated email programmes and (through integration with the data warehouse) better data selection processes for targeted email campaigns. • to enable new routes to re-engagement and retention such as win-back campaigns and personalised, dynamic emails based on preferences. • to grow our…
Details
- What the buyer calls it
- BFI Email Marketing System
- How they are buying
- Advertised, open to anyoneAny supplier could bid without being invited first.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 1 Feb 2017
- Work ends
- 28 Apr 2017
Who the buyer named
Stephen Adams was the named contact on this notice.