Big Lottery Rebrand via CCS Framework RM3744 Campaign Solutions

The scope of this brief does not include the delivery of an external-facing campaign but we need a brand that has the potential to campaign against the proposition that is agreed upon. Lot 1: - Overarching narrative that will be clearly articulated and easily accessible for every staff member and every area of work. The narrative should be developed into impact measures that will be used to tell the story of the impact of National Lottery funding. Lot 2: - Brand architecture to include: o Brand purpose that speaks to the One National Lottery purpose and our strategy People in the Lead. o Creative identity to work across all channels o Visual identity, potentially new name an…

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