Birmingham Youth Sector Communications Campaign

Our next challenge is to drill down to grass roots level and start working with young peoples’ groups, the youth sector, and heritage organisations in communities across the UK. Working with our HLF West Midlands team we are starting in Birmingham, and our aim is to reach young people and groups who may not have thought about getting involved in heritage before. We want to: - Raise the profile and understanding of heritage amongst young people and the benefits that getting involved in heritage can bring - Drive interest and applications to the Young Roots grants programme - Help heritage organisations to reach and engage with young people better