What the buyer wrote
HSE is seeking to move away from using HSL as its commercial brand and replace it with the HSE brand. Given that both HSE and HSl have their own idendities, logos and websites we need to commission a brand evaluation study to gain a better understanding of both HSE and HSL's current brand positioning with both existing and potential customers. Knowing the relative position of each brand will help us understand what needs to be done in order to successfully move towards a single HSE brand.
Bid for this and lost? There is a short window in which the decision can be questioned.
Awarded to
Details
- What the buyer calls it
- Brand Evaluation Study
- How they are buying
- Advertised, shortlist firstSuppliers applied to be considered, and the buyer picked who went on to bid.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 15 Mar 2017
- Work ends
- 30 Jun 2017
- Kind of work
- Research, evaluation and insight
Who the buyer named
Julie Gratton was the named contact on this notice.