What the buyer wrote
The provision of a new agency partner to support with Transport for Wales' (TfW) Brand Response Campaign. Develop a new, long-term brand response campaign for TfW that will strongly resonate with and shift perception of our key target audiences to build revenue and market share, and excite and motivate our internal teams and key stakeholders. Key deliverables: - Brand response creative platform and concept development - strategic and creative services. - Activation campaign concepts and development - strategic and creative services. - Account Management and reporting against deliverables and budget. - Development of always-on messaging matrix. - Production of media assets in line with media …
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Details
- What the buyer calls it
- Brand Response Campaign
- How they are buying
- Given to one supplier, no competitionNobody else was asked, and the buyer has to be able to justify that.
- Work starts
- 7 Apr 2025
- Work ends
- 7 Apr 2026
- Where
- in Wales
Who the buyer named
The buyer published a contact address on this notice.