BTA1855 - Meta Advertising (Facebook and Instagram)
VisitBritain/VisitEnglandservices
What the buyer wrote
This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram.<br/><br/>On these platforms, VisitBritain content reaches a small<br/>audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be<br/>“boosted” to a larger audience this increases reach,<br/>engagement and therefore improves social media<br/>performance, which contributes to VisitBritain’s ROI<br/>calculations.
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Awarded to
Details
- What the buyer calls it
- BTA1855 - Meta Advertising (Facebook and Instagram)
- How they are buying
- Given to one supplier, no competitionNobody else was asked, and the buyer has to be able to justify that.
- Type
- services
- Kind of work
- Marketing, advertising and communications
Who the buyer named
Alejandra Arroyo was the named contact on this notice.