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The Crier

BTA2115 Digital Asset Management System

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What the buyer wrote

BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK. We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries.

Details

What the buyer calls it
BTA2115 Digital Asset Management System
How they are buying
Advertised, open to anyoneAny supplier could bid without being invited first.
Type
goods
Where
in the West Midlands

Who the buyer named

Procurement Team was the named contact on this notice.

procurement@visitbritain.org