BTA2219 Mobility Data
What the buyer wrote
These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are …
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Awarded to
Details
- What the buyer calls it
- BTA2219 Mobility Data
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Work starts
- 15 Oct 2026
- Work ends
- 30 Sep 2027
- Where
- in the West Midlands
Who the buyer named
Procurement was the named contact on this notice.