What the buyer wrote
VisitBritain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain. The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and products new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint. The minimum investment required i…
Details
- What the buyer calls it
- BTA897 Chinese On-line Travel Agent (OTA)
- How they are buying
- Advertised, shortlist firstSuppliers applied to be considered, and the buyer picked who went on to bid.
- Type
- services
- Work starts
- 13 Feb 2018
- Work ends
- 12 Feb 2019
- Kind of work
- Advice, advocacy and employment support
Who the buyer named
Alia Trevanion was the named contact on this notice.