BTA926 Chinese Travel Partner OTA

VisitBritain is seeking an OTA partner un China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain. The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities. The activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.