C20200461 - Adult Media LIves Research Programme

Ofcom has a requirement for the provision of longitudinal ethnographic-style qualitative research services among adults, for up to 10 years, with a contract and service commencement date effective from July 2020. We are aiming to extend the Adults' Media Lives project for 5 years initially with an option for 3 further extensions: 2 of 24 months and 1, final 1, of 12 months (i.e. a potential total of 10 years), with set up commencing in July 2020 and fieldwork running from October/November for each of the years 2020 to 2025 inclusive, or at a time that is suitable for Ofcom's reporting cycle. It is key that as much of the current sample is retained. The current panel consists of 19 part…

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