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Campaign Tracking call off

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What the buyer wrote

This will be bid for through the HMRC/DWP Research Framework. The purpose of this call-off contract is to appoint one agency to carry out the campaign evaluation of HMRC's Self Assessment and Tax Credits renewals campaigns, for the duration of the contract. HM Revenue & Customs (HMRC) runs several paid-for marketing campaigns every year, to inform customers of their obligations and entitlements. One of the requirements of running a paid-for marketing campaign is that it is evaluated. Two of the highest profile government campaigns are the Self-Assessment (SA) campaign which encourages SA taxpayers to file their Tax Returns and pay before the 31 January deadline, and the Tax Credits Re…

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Awarded to

GfK NOP Ltd£82kends (12 Nov 2016)
GfK NOP Ltd£38.2kends (16 Oct 2015)

Details

What the buyer calls it
Campaign Tracking call off
How they are buying
The buyer did not say
Suitable for small firms
The buyer says yes. What that is worth
Work starts
12 Nov 2014
Work ends
12 Nov 2016

Who the buyer named

The buyer published a contact address on this notice.

research.enquiries@hmrc.gsi.gov.uk