What the buyer wrote
Building on phases 1 and 2 of the Change the Script campaign, which reached 52 million people, this third phase tackles low public respect and misconceptions about social work's professional status. Market research after phase 2 showed significant positive shifts in perceptions, including a 279% increase in people recognising that social workers empower others. This phase will spotlight social workers in settings not typically associated with the profession, such as hospitals, demonstrating social work's vital role across society. The campaign objective is to increase public understanding, recognition and trust of social work as a regulated profession, aligning with Social Work England's str…
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Awarded to
Details
- What the buyer calls it
- Change the Script 3
- How they are buying
- Given to one supplier, no competitionNobody else was asked, and the buyer has to be able to justify that.
- Work starts
- 3 Dec 2025
- Work ends
- 30 Jun 2026
- Where
- in Yorkshire and The Humber
- Kind of work
- Research, evaluation and insight
Who the buyer named
Bailey Steel was the named contact on this notice.