What the buyer wrote
The scope of services within this Call-Off contract include the following: • The Agency may translate communications strategy into, and producing, actionable, effective, cost efficient and measurable communications channel plans across all relevant channels, including online, offline, owned and earned, as well as paid-for. This may include, but is not limited to: • providing detailed media recommendations • building audience models using Client and industry data • using data and analytics to justify investment decisions • developing channel recommendations in light of both audience data and creative content fit with channel • briefing our media buying partner to the standard Government Commu…
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Details
- What the buyer calls it
- Channel Strategy and Planning
- How they are buying
- Given to one supplier, no competitionNobody else was asked, and the buyer has to be able to justify that.
- Type
- services
- Kind of work
- Marketing, advertising and communications
Who the buyer named
Language Services Team was the named contact on this notice.