CMA Vulnerable Consumers work programme: Qualitative research with vulnerable consumers on low incomes

To commission a piece of exploratory research, which would be qualitative in nature. We are interested in gathering insights from consumers on low incomes about the challenges they face in getting a good deal in a number of key markets. It is intended that this qualitative research will supplement research that we commissioned from NatCen earlier this year, on the potential for quantifying the extent to which consumers on low incomes may pay more than better off consumers in key consumer markets (a concept referred to as the 'poverty premium'). A key objective of the qualitative research is to gather open-ended insights directly from consumers on low incomes themselves, rather than presuppos…

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