Competitor marketing communications monitoring: Retail Finance Services Sector
What the buyer wrote
National Savings and Investments (NS&I) requires a supplier to provide NS&I with an online cloud based service that monitors the marketing communications activity of NS&I's competitors in the retail financial services sector. Background to the requirement: Information gathering to understand NS&I's share of voice, relative to competitors, in order to ensure that our advertising is cutting through among our retail customers. This information informs our marketing strategy and planning for the year. We track our share of voice and competitor activity by media channel on a monthly basis. This information informs our marketing strategy and planning for the year. We are looking to awar…
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Details
- What the buyer calls it
- Competitor marketing communications monitoring: Retail Finance Services Sector
- How they are buying
- Advertised, open to anyoneAny supplier could bid without being invited first.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 18 Aug 2019
- Work ends
- 26 Aug 2022
Who the buyer named
The buyer published a contact address on this notice.