Connecting Classrooms marketing campaign

ITT for services to deliver a marketing campaign: 1. Plan and deliver a high quality, innovative marketing campaign for the UK launch of the new Connecting Classrooms professional development offer for teachers, which will result in 1,300 UK teachers completing a professional development course by 31 July 2016. The campaign will be targeted at teachers and school leaders. This will be achieved by: • increasing sign up to professional development courses • increasing awareness of the British Council professional development offer and how it links to international learning The success of the campaign will be measured against increased levels of awareness of the British Council profess…

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