Contract for the Supply of a Customer Relationship Management System (CRM) to the University of Birmingham

The Development, Relationship and Alumni Office (DARO) conducts fundraising and engagement across the University of Birmingham's alumni, friends and supporter audiences. Contact data is an institutional asset which requires precise management, stewardship and protection. Over 350,000 individuals and 100,000 organisations hold their contact data with the University due to their interest in the organisation, and this number is predicted to grow in line with increases in student numbers, the growing public engagement agenda, and DARO's focus on expanding its audiences to deliver its forthcoming campaign. Other stakeholders within the advancement CRM system include the Business Engagement team -…

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