Creative Services, Media Planning & Buying and Search Engine Optimisation
What the buyer wrote
There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisat…
Details
- What the buyer calls it
- Creative Services, Media Planning & Buying and Search Engine Optimisation
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Type
- services
- Lots
- 3
- Where
- in the North West
Who the buyer named
Procurement Department was the named contact on this notice.