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The Crier

CRM and Loyalty Agency Services

First Trenitalia West Coast Rail LimitedLondonservicesabove threshold
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What the buyer wrote

This project relates to acquiring a new dedicated digital agency to predominantly support creative and strategic thinking for CRM (customer relationship management) and Loyalty Services

Bid for this and lost? There is a short window in which the decision can be questioned.

Awarded to

Havas heliaends (31 Dec 2028)

Details

What the buyer calls it
CRM and Loyalty Agency Services
How they are buying
Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
Type
services
Work starts
1 Jan 2026
Work ends
31 Dec 2028
Where
in London

Who the buyer named

The buyer published a contact address on this notice.

procurement@avantiwestcoast.co.uk