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The Crier

CRM partner agency tender

South Western Railway LimitedNorth Eastservicesabove threshold
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What the buyer wrote

SWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media.

Details

What the buyer calls it
CRM partner agency tender
How they are buying
Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
Type
services
Where
in the North East, in the North West, in Yorkshire and The Humber, in the East Midlands, in the West Midlands, in the East of England, in London, in the South East, in the South West

Asking a question

The buyer published a contact address on this notice. Questions closed on 25 Sep 2026, 23:59 BST.

hugo.garcia@swrailway.com

Above threshold you will be asked for a PPON and a share code when you bid. Getting one takes about half an hour, once.