Customer and Stakeholder Relationship Management: Developing our approach and processes
What the buyer wrote
We would like guidance and recommendations for the smartest use of The National Archives’ existing customer data systems - what our short term (next 12 months) and long term (next 4 years) priorities ought to be for improving our use of customer data and what resources will be required for this. Our key objectives for getting the most from our customer data systems are as follows: • Improved knowledge and insight of our customers - their make-up, behaviour, levels of engagement and/or influence and their needs and preferences. • Effective management of communications and marketing (including customer research) across our audiences to enhance relationship management. • Effective manage…
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Details
- What the buyer calls it
- Customer and Stakeholder Relationship Management: Developing our approach and processes
- How they are buying
- Advertised, shortlist firstSuppliers applied to be considered, and the buyer picked who went on to bid.
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 11 Aug 2015
- Work ends
- 13 Aug 2016
- Kind of work
- Research, evaluation and insight
Who the buyer named
The buyer published a contact address on this notice.