Customer Segmentation Analysis for Census Marketing Campaign - AWARD
What the buyer wrote
A data-driven segmentation of the England and Wales population is needed to underpin marketing and communications activities and the wider deployment of the census. This segmentation will: o provide a means to understand different sections of the population, their willingness and ability to engage in the census, and their anticipated responsiveness to digital and other channels/messaging o provide a consistent framework to underpin the planning, design and deployment of respondent engagement strategy and monitor its efficacy while ensuring that resources are focused on hard to reach audiences o build the foundation of a flexible platform that can evolve with additional…
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Details
- What the buyer calls it
- Customer Segmentation Analysis for Census Marketing Campaign - AWARD
- How they are buying
- Advertised, shortlist firstSuppliers applied to be considered, and the buyer picked who went on to bid.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 15 Dec 2017
- Work ends
- 15 Dec 2020
- Kind of work
- Technology and digital
Who the buyer named
John Marchrones was the named contact on this notice.