Customer Segmentation Solution

To be more effective and efficient in service delivery, local public services in and Stoke on Trent need to understand our customers. The area has over 1 million residents with varying lifestyles and needs. A customer segmentation toolset is in essence a database of information relating to the population of designated areas. It combines geography with demographics and lifestyle information to understand the different types of people in different areas. This segmentation can be used, alongside other locally held datasets, to describe geographic areas and the people living within them, allowing users to target services and identify the best ways to engage the relevant categories Staffordshi…

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