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Customer Strategy Segmentation Project

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What the buyer wrote

This research aims to gain insight into the different segments from which VOA customers are drawn from. The research has a series of broad aims including: •To profile and understand the needs of our different customer groups •To develop tools to assist our people interact effectively with customers •To improve VOA service provision for our different customer groups •To support the development of targeted customer communications •To consequently improve customer trust, one of the VOA’s strategic objectives

Bid for this and lost? There is a short window in which the decision can be questioned.

Awarded to

populus£44.8kends (29 May 2016)

Details

What the buyer calls it
Customer Strategy Segmentation Project
How they are buying
Advertised, open to anyoneAny supplier could bid without being invited first.
Type
services
Suitable for small firms
The buyer says yes. What that is worth
Work starts
3 Feb 2016
Work ends
29 May 2016

Who the buyer named

The buyer published a contact address on this notice.

tenders@voa.gsi.gov.uk