Demographic Segmentation Tool suitable for use in the Public Sector

Southend on Sea Borough Council are looking to procure a demographic segmentation tool to provide data which will help to inform the targeting of resources / services in specific geographical locations. Help to inform the targeting of resources / services to specific groups of people whose location maybe dispersed across the borough. Help inform the access arrangements for different groups – what needs to be provided in which locations or through which medium. Our objectives through the provision of targeted data is to: •Improve the life chances of our residents, especially our vulnerable children and adults, by working to reduce inequalities and social deprivation across our communities…

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