Design, Development and Delivery of a Bespoke Corporate Web Site

The Communications, Development and Marketing (CDM) department at the University of Lincoln is responsible for creating and delivering the University's website and digital recruitment platforms (including social media and the broader on-line presence) as part of the institution's corporate reputation and student recruitment strategy. The University of Lincoln's corporate website, as the institution's shop window, has an enormous part to play in the management of the institution's reputation and how it is perceived by a wide range of stakeholders. It has a vital role in delivering the University's marketing and communications objectives, and in its engagement with the outside world. Thoug…

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