Development and Delivery of an Alumni & Supporter Engagement Campaign

The University of Southampton requires the immediate services of a multi-faceted agency to work with us to deliver our first ever alumni and supporter engagement campaign. This will include elements of strategy, communications planning, journey planning, cross-channel copywriting, creative design, and support with data analytics and success measurement. ODAR recognises that our current 'one size fits all' approach to supporter engagement is no longer effective in engaging our donors, friends and alumni, and we know we need to take a much more audience and data-led approach to our activity. Engagement activity, such as events, volunteering opportunities and nearly all communica…

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