Digital Advertising Brief: Raising Awareness of Lifestyle Changes to Improve Health

Liverpool City Council are currently developing a number of behaviour change initiatives to highlight lifestyle changes that people in Liverpool can make to improve their health and wellbeing. The two initiatives are: • Raising awareness of an online Public Health resource that gives practical advice on how small changes to lifestyle can make a huge difference to health and wellbeing. • Raising awareness of the effects Air Pollution can have on people's health and the actions people can take to reduce contribution and exposure.