What the buyer wrote
The BBC runs one of the world's largest and most popular digital portfolios. It is regularly top 3 in terms of UK visitors, with only Google and Facebook having a consistently larger audience. It is also the only UK website that is in the world's top 100, testament to the strength of the BBC's brand, its foresight in digital and its strong individual sites and products. The BBC is continuing to invest and grow its digital capabilities, and will increasingly be using data to help power the audience experience. Data will be used to generate competitive advantage and will underpin the BBC's success in digital and its traditional channels. The BBC's digital analytics system is the major source o…
Details
- What the buyer calls it
- Digital Analytics
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Type
- services
- Work starts
- 31 Jul 2017
- Work ends
- 31 Jul 2023
- Kind of work
- Website design and development, Data, analytics and AI
Who the buyer named
The buyer published a contact address on this notice.