EdTrack: Customer Satisfaction Tracking Survey for SME YouTube Support Products
What the buyer wrote
Assignment under the Market Research MR130001 Agreement Contract. The Business Customer & Strategy Directorate contributes to HMRCs customer-centric business strategy by maximising the extent to which businesses comply with their tax obligations. It has developed a strategy for the 4.8 million SME customers, with overarching objectives to improve compliance and customer experience, whilst reducing the overall cost of service. YouTube products were not included in previous quantitative research carried out to track customer views of SME digital support products because it is a relatively new channel for HMRC. Evidence is now needed to track views of these products as they are our fastest …
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Awarded to
Details
- What the buyer calls it
- EdTrack: Customer Satisfaction Tracking Survey for SME YouTube Support Products
- How they are buying
- The buyer did not say
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 24 Nov 2016
- Work ends
- 31 Jul 2017
- Kind of work
- Research, evaluation and insight
Who the buyer named
The buyer published a contact address on this notice.