Engagement Pilot with The British Army for Reaching the Online Community
What the buyer wrote
The opportunity to directly and indirectly engage with our MTA using platforms that have a genuine interest to them (twitch, mixer, midwest) and tailoring our messaging by being relevant to them through mediums such as eSports, urban music, Arts, and sports. This will be either by live streaming events involving army gamers or having army messaging at key gaming competitions and by using key influencers from the urban music scene to deliver key messages about "Army confidence" by working with a company that can deliver 4 events in the 12 months on their own platforms including Twitch and Mixer enabling the British Army to engage with the company's established audiences. (1) The opportun…
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Details
- What the buyer calls it
- Engagement Pilot with The British Army for Reaching the Online Community
- How they are buying
- Given to one supplier, no competitionNobody else was asked, and the buyer has to be able to justify that.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 15 Jun 2020
- Work ends
- 15 Jun 2021
- Kind of work
- Technology and digital
Who the buyer named
Sarah Thorne was the named contact on this notice.