GB-Birmingham: 100648 B2022 Media Planning
What the buyer wrote
Media Planning to include: •Reviewing available evidence and research (client & industry data) as appropriate - to profile, define and quantify Birmingham 2022's target audience required to deliver Games objectives; •Recommending an integrated channel plan for the campaigns noted in the brief to ensure the OC is marketing the Games and each campaign to its fullest potential; •Developing the brief for the OC's media buying partner to the standard Government Communication Service format; •Proposing on-going research requirements to support and evaluate the marketing programme; •Work collaboratively with other Birmingham 2022 Marketing & Creative Services Fr…
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Awarded to
Details
- What the buyer calls it
- GB-Birmingham: 100648 B2022 Media Planning
- How they are buying
- The buyer did not say
- Type
- services
- Work starts
- 22 Jan 2020
- Work ends
- 2 Sep 2022
- Kind of work
- Marketing, advertising and communications
Who the buyer named
Julie Oakley was the named contact on this notice.