GB-Braintree: Consumer Classification Software

The Authority wishes to appoint a single supplier to provide a consumer classification software package which will allow the Authority to understand the demographics, lifestyles, preferences and behaviours of the people of Braintree District. The package will provide geodemographic segmentation at household level based on behaviour and characteristics. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement, and the contract will be awarded on the basis of the most economically advan…

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