GB-London: BTA907 VisitEngland & DMO Content Co-Creation

VisitBritain/VisitEngland recognises that it needs to change the way it engages with Destination Marketing Organisations (DMOs) around content. We want to work with a small number (three or four) of DMOs on a new test-and-learn project to develop a new approach hand-in-hand. The project is a critical element of our marketing transformation and will be a key pilot for our new content strategy, helping to establish: •How content creation and delivery can be aligned to business priorities and customer needs •KPIs and how VB/VE can feedback to DMOs on how their content is used and how it performs •What tools/briefs VB/VE should be sharing with destinations to…

Read all of it on Contracts Finder →