GB-London: Museum of Childhood Brand Development

Marketing services. Whilst the V&A brand architecture model and rationale is already defined, the specific name and brand positioning for the new V&A Museum of Childhood is not. This was in recognition of the need for a more detailed piece of work that would occur once the museum's future proposition was more clearly developed. Specifically, we now need to establish: A clear name and public positioning for the new V&A Museum of Childhood, as part of the V&A's established brand architecture A clear brand proposition for the new museum and how it will link to the V&A's other physical sites, particularly the two new East London sites in the Queen Elizabeth Olympic Park (a new museum and…

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