GB-London: VB786 VisitBritain Understanding the Customer Journey

VB are currently reviewing our consumer marketing strategy, and a key part of this is developing a clear understanding and rationale for when, and how, our marketing activity can create additionally, including visitors to take trips to the UK and increase the value of their trip, ie staying longer, undertaking activities, traveling to different destinations outside of London. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.