GB-Swansea: SOCIO DEMOGRAPHIC GEOGRAPHICAL INFORMATION SYSTEM (GIS)
What the buyer wrote
The DVLA Customer Modelling and Data Analysis Team currently uses a postcode socio demographic product in conjunction with geographical mapping software to enable them to carry out detailed customer analysis and segmentation to identify and group customers into segments of like-minded consumers. Geo-demographic segmentation is widely used throughout the commercial, voluntary and public sectors to provide customer insight, enable segmentation, develop predictive modelling solutions that improve customer service and make communications more efficient and effective. DVLA has been using Geo-demographic segmentation services since December 2005. The practice of using socio-demographic geogr…
Details
- What the buyer calls it
- GB-Swansea: SOCIO DEMOGRAPHIC GEOGRAPHICAL INFORMATION SYSTEM (GIS)
- How they are buying
- Advertised, open to anyoneAny supplier could bid without being invited first.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 2 Jun 2016
- Work ends
- 2 Jun 2018
- Kind of work
- Software development
Who the buyer named
Andrew Williams was the named contact on this notice.